Our Story
Why should you trust us to deliver seriously good basics?

Amanda and Kate’s story dates back to 2010 on Level 12 of ACP Magazines. A mutual love of clothes sparked a decade of friendship as the pair built their respective careers in fashion media and publishing, alongside each other.

Between them, Amanda and Kate have worked across and launched titles including Refinery29 Australia, Who What Wear, Byrdie, MyDomaine, POPSUGAR, The Latch, NW Magazine and Shop Til You Drop. This work allowed them to discover what’s important to people when it comes to investing in clothes and honing their style.  

Beyond that, something they love nearly as much as margaritas and long lunches (we do love those things), is the thrill of refining a wardrobe that’s built around reliable staples. 

The amount of hours lost searching for said staples though… well, they’d rather not divulge. 

It’s this mix of industry experience and sheer obsession that makes them the right women to lead our collective hunt for seriously good basics.

A hunt that is now over.