Our purpose is simple. To deliver seriously good basics

After years spent trying (and failing) to find the perfect affordable, quality basics, we're giving it a go ourselves. 

The Classic T-Shirt takes form in a unisex cut with a thick ribbed neckline, and is made from mid-weight, 100% organic cotton fabric. 

We believe it to be the cremme de la cremme of T-Shirts and see it as the first step in reaching our ultimate goal — to create the capsule wardrobe you — and we — have been longing for.